The Launch of the Book ‘PR is Dead’ Supports FASF

On June 17, we gathered to celebrate the launch of “PR is Dead” — a bold new book by Emma Sargsyan that challenges the conventions of communication, influence, and reputation in the modern world.

Emma has dedicated 100% of the proceeds from the book to FASF (Friends of the Armenian Soldier and Family), a foundation I co-founded to support families of fallen soldiers through long-term empowerment programs.

We thank Emma for choosing to support FASF and for using this opportunity to contribute to our mission.