Why I Chose Wine

People often ask me — Why wine?

Coming from a world of technology, where everything moves fast, changes constantly, and demands precision, wine felt like the opposite. It’s not just a product. It’s a process. A story. A soul.

I chose wine because it’s more than a drink — it’s a legacy in a bottle. It carries the essence of the soil, the season, the story of everyone who touched it. It gathers people. It slows them down. It invites them to feel.

Something that doesn’t run on code, but on terroir. Not on speed, but on patience.

Something that reminds you that nature, culture, and intention still matter.

Making Wine in Armenia brings me closer to my roots.

To the hills of Armenia.

To the stories my grandfather used to tell.

To the kind of future I want to leave behind.

I didn’t leave technology.

I simply brought its discipline into something more timeless.

This is why I chose wine.

And I hope every bottle of Alexandrea wine we create brings you together with your friends and loved ones and provides joy. – Adam